Google Ads: an effective tool for finding new customers?

Google Ads: an effective tool for finding new customers?

In October 2000, the American firm Google launched its service dedicated to advertisers: Google Adwords. Since then, water has flowed under the bridge: Google Ads represents 70% of Google's revenue for a projected turnover of about $ 81 billion in 2019. There is of course a reason for this resounding success: Google Ads is probably the most profitable web-marketing lever in the world!

Despite an interface rather difficult to handle for a beginner, Google Ads remains an intuitive platform that allows to launch a first campaign in a few hours of practice

Google Ads © News Technology

On Google Ads, targeting accuracy is unparalleled

The concept is as follows: select the keywords that correspond to your activity, put a bid on it and finally create an advertisement. Depending on your competitiveness, your ad will appear higher or lower in the results of the Google search engine.

Of course, there are many targeting options on Google Ads that can achieve surgical accuracy: geolocation (to the nearest mile), days of the week or time of day.

A risky grip

Starting a first campaign is not easy. A bad setting and a lack of knowledge of the tool can easily make you lose a lot of money. To help you in your approach, you can consult the help of Google or call an independent Google Ads consultant. 

Ads Optimization on Google Ads: The Key to Success

You will quickly see the key to an effective Adwords campaign is conditioned by the writing of attractive ads. Feel free to use impact figures and describe customer benefits concisely and efficiently. Use ad extensions (phone, price, brands, etc.) to get a significant competitive advantage and improve your CTR (clickthrough rate). The goal is to spend as little as possible for a maximum of targeted clicks.

Of course, the key to a successful campaign is profitability. Google Ads provides a number of Key Performance Indicators (KPIs) to measure your return on investment quickly. The tool allows a great flexibility in the use of your marketing budget to adapt to the possible seasonality of your activity. With Google Ads, you'll get customers where they're looking for you!